Application Deadline: August 8, 2020
UNWTO Inspiring Africa – Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.
Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.
Benefits
Benefits include but are not limited to:
• Association with UNWTO Agenda for Africa
• Invitation to launch the campaign with the UNWTO Secretary-General
• Speaking opportunity at the UNWTO General Assembly in 2021
• Contribute to support African development through tourism
• Visibility among UNWTO African Member States (Ministries of Tourism) and the global tourism sector at large
• Form part of the UNWTO Innovation Network
• Potential matchmaking with partners to develop further the proposal, including investors, corporations and governments
Eligibility
• Open to all those who want to make a difference for Africa through using their imagination!
• Marketing, communication, advertising and branding firms or group of companies, start-ups and innovators, marketers, designers, brand experts and digital experts can apply.
Guidelines for Proposals include:
• Positioning Africa prominently in the international tourism market.
• Tell the rich and diverse positive stories about Africa.
• Engaging African residents’ to share positive values.
• Generating positive impact on communities through tourism.
• Beyond COVID: outputs are expected to create a solid brand perception which will help support recovery and provide a lasting positive brand image.
Criteria
Proposals should meet the following criteria:
• Innovative and inspiring in nature
• With a focus on Africa but eventually adaptable regionally and to individual countries
• Relevant in the current COVID-19 recovery context and in the medium term
• Integrate innovative technologies and digital tools (mobile technologies, virtual reality, IOT, Big Data etc.)
• Open to potential public-private partnerships
• Stress sustainability and community engagement
• Support the economic growth of Africa and strategies to attract investment.
• Showcase and celebrate Africa’s rich cultural and biodiversity
• Showcase and celebrate Africa’s innovations and achievements
Application
Applicants are encouraged to download the application terms and conditions before applying.
For more information, visit UNWTO Inspiration Africa Branding Challenge.
